Show Objective Accomplished
This year AGOFORM occupied a considerably larger exhibition space, using it to present a number of new developments and innovations relating to the interior organisation of drawers in the kitchen and bathroom sectors. Thanks to the larger exhibition stand (37.5 sqm) and a better location, the presence of AGOFORM could be significantly raised, as the subsequent evaluation of the show clearly verified. Despite some cancellations by existing customers and the anticipated reduction in visitor footfall due to COVID-19, the expectations of AGOFORM and the kbb were nonetheless surpassed. Attendance at the exhibition stand was high. A large portion of those visiting the stand consisted of product designers and architects who were able to obtain a first-hand impression of the AGOFORM product range and quality. Although sales are conducted via local dealers, the objective of the show – to increase awareness and the presence of AGOFORM on the UK market – was undisputedly achieved.
Similar to the approach at the SICAM 2019, presentation of the products followed the “One Kitchen One Design” style. In doing so, the cutlery inserts were shown in a mix of materials (e.g. with profiles or wood elements), underscoring the variety of the AGOFORM product portfolio unequivocally. A true eye-catcher was “CADRE II”. Further optimised since the interzum 2019, this is now available to customers with improved options for individualisation.
